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How to Spend a Social Media Advertising Budget

If you haven’t caught on, pay-to-play is as real as ever, especially in the social media world. On top of shrinking organic engagement, the days of organic social media are falling to the wayside – especially after Facebook announced it would prioritize content of family and friends over businesses, solidifying the pay-to-play model. This is […]

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How to Get More Engagement on Facebook Organically

You use Facebook all the time to promote your business – yet you’re still not seeing the engagement you want, and that means you might not realize all the existing opportunities in how to create a post that gets the most likes, shares, and comments. Facebook describes its methodology as, “show[ing] the right content to […]

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Social Media Listening: What Is It and How It Can Boost Customer Loyalty

Think about the last time you tweeted at a company or commented on a brand’s Facebook post. Chances are you waited for a response, one that you may or may not have received. Was that experience enjoyable? Did the brand provide any additional value? These are the types of conversations where social media listening comes […]